Lovemarks are brands, that go beyond the traditional relationship a brand developes with its customers. A Lovemark is characterised through a high degree of love and resprect the customer shows towards the brand. Love is hereby made up by attributes of mystery, sensuality and intimacy. The concept of Lovemarks was invented by the agency Saatchi & Saatchi.Rolex is a Lovemark since 2003, Patek Philippe is a Lovemark since 2004, OMEGA as well.
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Speacking about Swiss watches we have to mention Swatch!!..another brand to follow in love with!!
ReplyDeleteSwatch is not a luxury brand, however in my opinion, it's a brand that can connect strongly with people. While luxury brands tell something about themselves (heritage, glory, etc.), Swatch tell something about the owner of a Swatch.
ReplyDeleteI went to switzerland and bought a swatch watch. It shows people who i am in a way.
ReplyDeleteA Lovemark is characterised through a high degree of love and resprect the customer shows towards the brand. Love is hereby made up by attributes of mystery, sensuality and intimacy. The concept of Lovemarks was invented by the agency Saatchi & Saatchi. Watch Shop Uk
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