Rolex: Live For Greatness

Rolex: Live For Greatness: The Case Study from larry goldstein on Vimeo.

What makes the world's premier luxury watch brand so fashionable has nothing to with fashion and everything to do with perpetual human spirit.

OMEGA on LinkedIn

From the researched watch brands, OMEGA seems to be the most active one on LinkedIn - but check it yourself, and share what you think about this community.
Omega on Linkedin

Do you love your watch?

Lovemarks are brands, that go beyond the traditional relationship a brand developes with its customers. A Lovemark is characterised through a high degree of love and resprect the customer shows towards the brand. Love is hereby made up by attributes of mystery, sensuality and intimacy. The concept of Lovemarks was invented by the agency Saatchi & Saatchi.

Rolex is a Lovemark since 2003, Patek Philippe is a Lovemark since 2004, OMEGA as well.

How do you love your watch? Tell it to us!

What happens on Social Media in 60 Seconds

— "Shanghai Web Designers has compiled a quick reference infographic about what happens in a 60 second snapshot of time online, revealing some amazing information."

Spectacular! Let's see what piece of this beauty we can capture.

Javier via AGBeat

Interbrand Top-100 missing some Swiss brands?

According to the Interbrand's latest report, there are 5 Swiss brands in the Top-100: Nescafe (#30), Nestlé (#55), Credit Suisse (#82), UBS (#92), Zurich (#94). Don't you think it's missing something? What Swiss brands would you include in the list? Comments are welcome!

via Interbrand.

Hello World!

We're an extremely international group of Master in Marketing students at the University of Lugano, Switzerland, particularly curious about Swiss brands' performance in social media. This blog will contain our observations on the topic, all the relative information we find interesting, and a report as a result of our study. So... stay tuned!

— Matteo, Philip, Jonas, Javier, Paula, Daniela, Matteo, Dmitry.