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Download the report:

English (PDF, 2 Mb)

Deutsch (PDF, 2.6 Mb)

Español (PDF, 2.6 Mb)

Norsk (PDF, 2.6 Mb)

Italian (PDF, 2.6 Mb)

French (PDF, 2.6 Mb)

Click to download (PDF, English, 2 Mb)

The main goal of this report is to analyze the social engagement of Swiss brands in social media. The three brands that were considered come from the Luxury watch industry. The Swiss watch brands with the highest ranking in the luxury segment on Interbrand Brand report are: Rolex, OMEGA and Patek Philippe and therefore our unit of analysis.

We have decided to carry out our analysis structuring the report by the different Social Media channels. This was done in order to assess how the respective brands are using these digital platforms when designing their social media campaigns and investments.

After a short start with an onsite analysis, we made research on the following channels: YouTube, Facebook, LinkedIn, Forums & Blogs and Twitter at the end.

After having analyzed all the relevant figures for each channel we ended each section with a channel´s score card. These score cards help us and the reader to make comparison among the three brands behavior in each section. 

These score cards will be the base for our overall analysis at the end of the report. The ratings are derived from the following seven variables:

• Social presence
• Dialog/customer engagement management
• Sentiment/advocacy management
• Support
• Innovation
• Communication leadership
• Linking value

Download the report (PDF, English, 2 Mb)

Download versions in other languages:

Deutsch (PDF, 2.6 Mb)

Español (PDF, 2.6 Mb)

Norsk (PDF, 2.6 Mb)

Italian (PDF, 2.6 Mb)

French (PDF, 2.6 Mb)

DOWNLOAD FREE REPORT: Swiss Luxury Watches In Social Media

Download the report:

English (PDF, 2 Mb)

Deutsch (PDF, 2.6 Mb)

Español (PDF, 2.6 Mb)

Norsk (PDF, 2.6 Mb)

Italian (PDF, 2.6 Mb)

French (PDF, 2.6 Mb)

Download the report:

English (PDF, 2 Mb)

Deutsch (PDF, 2.6 Mb)

Español (PDF, 2.6 Mb)

Norsk (PDF, 2.6 Mb)

Italian (PDF, 2.6 Mb)

French (PDF, 2.6 Mb)

Click to download (PDF, English, 2 Mb)

The main goal of this report is to analyze the social engagement of Swiss brands in social media. The three brands that were considered come from the Luxury watch industry. The Swiss watch brands with the highest ranking in the luxury segment on Interbrand Brand report are: Rolex, OMEGA and Patek Philippe and therefore our unit of analysis.

We have decided to carry out our analysis structuring the report by the different Social Media channels. This was done in order to assess how the respective brands are using these digital platforms when designing their social media campaigns and investments.

After a short start with an onsite analysis, we made research on the following channels: YouTube, Facebook, LinkedIn, Forums & Blogs and Twitter at the end.

After having analyzed all the relevant figures for each channel we ended each section with a channel´s score card. These score cards help us and the reader to make comparison among the three brands behavior in each section. 

These score cards will be the base for our overall analysis at the end of the report. The ratings are derived from the following seven variables:

• Social presence
• Dialog/customer engagement management
• Sentiment/advocacy management
• Support
• Innovation
• Communication leadership
• Linking value

Download the report (PDF, English, 2 Mb)

Download versions in other languages:

Deutsch (PDF, 2.6 Mb)

Español (PDF, 2.6 Mb)

Norsk (PDF, 2.6 Mb)

Italian (PDF, 2.6 Mb)

French (PDF, 2.6 Mb)

What do you think? Tell us in the comments under this post! 

Rolex, OMEGA and Patek Philippe on Facebook

Omega has an official Facebook page, where they have acquired 113,023 likes and 2487 people are talking about them. Rolex seem to place little or no importance of using Facebook as a Social Media channel as they do not have any official Facebook page. Patek Philippe has an Official page which has more than 18,400 likes and more than 400 people talking about them. Read more and  Download the full report here (PDF, English, 2 Mb)

Download the report on Social Media performance of Rolex, OMEGA and Patek Philippe here:

What do you think? Tell us in the comments under this post!

How Brands have managed the Social Media challenge in 2011?

L2 2011: The Year in Digital from L2 Think Tank on Vimeo.

Really cool video about Top Brans coping with Social Networks. How they behave in the Digital Innovation era?? Charts with TOP 10 for every channel plus interesting statistics about consumers.

Patek Philippe - Excellence

See this appealing video about Patek Philippe, and tell us if you would like to have one of these darlings under your Christmas tree!



Basel — Patek Philippe from LuxuryLife on Vimeo.

Rolex: Live For Greatness

Rolex: Live For Greatness: The Case Study from larry goldstein on Vimeo.

What makes the world's premier luxury watch brand so fashionable has nothing to with fashion and everything to do with perpetual human spirit.

OMEGA on LinkedIn

From the researched watch brands, OMEGA seems to be the most active one on LinkedIn - but check it yourself, and share what you think about this community.
Omega on Linkedin

Do you love your watch?

Lovemarks are brands, that go beyond the traditional relationship a brand developes with its customers. A Lovemark is characterised through a high degree of love and resprect the customer shows towards the brand. Love is hereby made up by attributes of mystery, sensuality and intimacy. The concept of Lovemarks was invented by the agency Saatchi & Saatchi.

Rolex is a Lovemark since 2003, Patek Philippe is a Lovemark since 2004, OMEGA as well.

How do you love your watch? Tell it to us!

What happens on Social Media in 60 Seconds

— "Shanghai Web Designers has compiled a quick reference infographic about what happens in a 60 second snapshot of time online, revealing some amazing information."

Spectacular! Let's see what piece of this beauty we can capture.

Javier via AGBeat

Interbrand Top-100 missing some Swiss brands?

According to the Interbrand's latest report, there are 5 Swiss brands in the Top-100: Nescafe (#30), Nestlé (#55), Credit Suisse (#82), UBS (#92), Zurich (#94). Don't you think it's missing something? What Swiss brands would you include in the list? Comments are welcome!

via Interbrand.