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Norsk (PDF, 2.6 Mb)

Italian (PDF, 2.6 Mb)

French (PDF, 2.6 Mb)

Download the report:

English (PDF, 2 Mb)

Deutsch (PDF, 2.6 Mb)

Español (PDF, 2.6 Mb)

Norsk (PDF, 2.6 Mb)

Italian (PDF, 2.6 Mb)

French (PDF, 2.6 Mb)

Click to download (PDF, English, 2 Mb)

The main goal of this report is to analyze the social engagement of Swiss brands in social media. The three brands that were considered come from the Luxury watch industry. The Swiss watch brands with the highest ranking in the luxury segment on Interbrand Brand report are: Rolex, OMEGA and Patek Philippe and therefore our unit of analysis.

We have decided to carry out our analysis structuring the report by the different Social Media channels. This was done in order to assess how the respective brands are using these digital platforms when designing their social media campaigns and investments.

After a short start with an onsite analysis, we made research on the following channels: YouTube, Facebook, LinkedIn, Forums & Blogs and Twitter at the end.

After having analyzed all the relevant figures for each channel we ended each section with a channel´s score card. These score cards help us and the reader to make comparison among the three brands behavior in each section. 

These score cards will be the base for our overall analysis at the end of the report. The ratings are derived from the following seven variables:

• Social presence
• Dialog/customer engagement management
• Sentiment/advocacy management
• Support
• Innovation
• Communication leadership
• Linking value

Download the report (PDF, English, 2 Mb)

Download versions in other languages:

Deutsch (PDF, 2.6 Mb)

Español (PDF, 2.6 Mb)

Norsk (PDF, 2.6 Mb)

Italian (PDF, 2.6 Mb)

French (PDF, 2.6 Mb)

DOWNLOAD FREE REPORT: Swiss Luxury Watches In Social Media

Download the report:

English (PDF, 2 Mb)

Deutsch (PDF, 2.6 Mb)

Español (PDF, 2.6 Mb)

Norsk (PDF, 2.6 Mb)

Italian (PDF, 2.6 Mb)

French (PDF, 2.6 Mb)

Download the report:

English (PDF, 2 Mb)

Deutsch (PDF, 2.6 Mb)

Español (PDF, 2.6 Mb)

Norsk (PDF, 2.6 Mb)

Italian (PDF, 2.6 Mb)

French (PDF, 2.6 Mb)

Click to download (PDF, English, 2 Mb)

The main goal of this report is to analyze the social engagement of Swiss brands in social media. The three brands that were considered come from the Luxury watch industry. The Swiss watch brands with the highest ranking in the luxury segment on Interbrand Brand report are: Rolex, OMEGA and Patek Philippe and therefore our unit of analysis.

We have decided to carry out our analysis structuring the report by the different Social Media channels. This was done in order to assess how the respective brands are using these digital platforms when designing their social media campaigns and investments.

After a short start with an onsite analysis, we made research on the following channels: YouTube, Facebook, LinkedIn, Forums & Blogs and Twitter at the end.

After having analyzed all the relevant figures for each channel we ended each section with a channel´s score card. These score cards help us and the reader to make comparison among the three brands behavior in each section. 

These score cards will be the base for our overall analysis at the end of the report. The ratings are derived from the following seven variables:

• Social presence
• Dialog/customer engagement management
• Sentiment/advocacy management
• Support
• Innovation
• Communication leadership
• Linking value

Download the report (PDF, English, 2 Mb)

Download versions in other languages:

Deutsch (PDF, 2.6 Mb)

Español (PDF, 2.6 Mb)

Norsk (PDF, 2.6 Mb)

Italian (PDF, 2.6 Mb)

French (PDF, 2.6 Mb)

What do you think? Tell us in the comments under this post! 

We're on Brandchannel!

Amazing news this morning: our report has appeared as 'Week's Featured Paper' on Branchannel's 'Brand Papers' page. What can we say? Wow! Thanks Brandchannel!

Rolex, OMEGA and Patek Philippe on Facebook

Omega has an official Facebook page, where they have acquired 113,023 likes and 2487 people are talking about them. Rolex seem to place little or no importance of using Facebook as a Social Media channel as they do not have any official Facebook page. Patek Philippe has an Official page which has more than 18,400 likes and more than 400 people talking about them. Read more and  Download the full report here (PDF, English, 2 Mb)

Download the report on Social Media performance of Rolex, OMEGA and Patek Philippe here:

What do you think? Tell us in the comments under this post!

How Brands have managed the Social Media challenge in 2011?

L2 2011: The Year in Digital from L2 Think Tank on Vimeo.

Really cool video about Top Brans coping with Social Networks. How they behave in the Digital Innovation era?? Charts with TOP 10 for every channel plus interesting statistics about consumers.

13 Swiss Brands in L2 Facebook IQ 2011

"The L2 Prestige 100®: Facebook IQ measures the aptitude of 100 prestige brands from the Auto, Beauty, Fashion, Watches & Jewelry, and Spirits & Champagnes industries on the world’s fastest growing social media platform."

Here's how the most famous Swiss brands show up in the report with really nice comments from L2:

#24: Omega — "High fan engagement keeps this timepiece ticking".

#28: IWC Schaffhausen — "IWC achieves well-jeweled precision through up-to-the-minute responsiveness".

#34: TAG Heuer — "TAG's Odyssey of Pioneers tab helps brand tick".

#46: Piaget — "The "eternal quest for technical mastery" should start with interaction".

#54: Hublot Genève — "Hublot’s “Touchpoints” tab gives a new meaning to The Art of Fusion tagline".

#65: Vacheron Constantin — "A small but active fan base saves venerable watchmaker from becoming a relic"

#65: Raymond Weil — "Fans own a minute in time; the brand understands what makes its devotees tick". 

#71: Jaeger-LeCoultre — "Many of the right elements in place, but still a laggard".

#72: Movado — "More brand posts would move dial".

#75: Chopard — "This page could use a little Air De Printemps".

#92: Audemars Piguet — "Facebook strategy isn’t ticking".

#94: Rolex — "Time for brand to live up to its reputation".

#98 (yes, it's just 2nd from the bottom!): Patek Philippe — "Facebook isn't automatic, it needs to be hand-wound".

Does it seem promising to you? Tell us what you think!

Patek Philippe - Excellence

See this appealing video about Patek Philippe, and tell us if you would like to have one of these darlings under your Christmas tree!



Basel — Patek Philippe from LuxuryLife on Vimeo.

Rolex: Live For Greatness

Rolex: Live For Greatness: The Case Study from larry goldstein on Vimeo.

What makes the world's premier luxury watch brand so fashionable has nothing to with fashion and everything to do with perpetual human spirit.

OMEGA on LinkedIn

From the researched watch brands, OMEGA seems to be the most active one on LinkedIn - but check it yourself, and share what you think about this community.
Omega on Linkedin

Do you love your watch?

Lovemarks are brands, that go beyond the traditional relationship a brand developes with its customers. A Lovemark is characterised through a high degree of love and resprect the customer shows towards the brand. Love is hereby made up by attributes of mystery, sensuality and intimacy. The concept of Lovemarks was invented by the agency Saatchi & Saatchi.

Rolex is a Lovemark since 2003, Patek Philippe is a Lovemark since 2004, OMEGA as well.

How do you love your watch? Tell it to us!

What happens on Social Media in 60 Seconds

— "Shanghai Web Designers has compiled a quick reference infographic about what happens in a 60 second snapshot of time online, revealing some amazing information."

Spectacular! Let's see what piece of this beauty we can capture.

Javier via AGBeat

Interbrand Top-100 missing some Swiss brands?

According to the Interbrand's latest report, there are 5 Swiss brands in the Top-100: Nescafe (#30), Nestlé (#55), Credit Suisse (#82), UBS (#92), Zurich (#94). Don't you think it's missing something? What Swiss brands would you include in the list? Comments are welcome!

via Interbrand.

Hello World!

We're an extremely international group of Master in Marketing students at the University of Lugano, Switzerland, particularly curious about Swiss brands' performance in social media. This blog will contain our observations on the topic, all the relative information we find interesting, and a report as a result of our study. So... stay tuned!

— Matteo, Philip, Jonas, Javier, Paula, Daniela, Matteo, Dmitry.